Introduction
Building a ₹2 Cr+ student acquisition engine from scratch
Fly the Nest was a new venture launching a ₹2 lakh Data Science program. We built the acquisition and sales ecosystem from the ground up, helping them launch their first full-fledged batch with 110 students.
The Challenge
Launching a ₹2 Lakh Program From Zero
Fly the Nest was entering the market with a new Data Science program and had no established acquisition engine.
The challenge wasn’t simply generating leads. It was finding the right prospects with the intent, ability, and willingness to invest ₹2 lakh in a Data Science program, then building a system to convert them into admissions.
The Approach
We Didn’t Just Run Ads. We Built the System.
We took ownership of the complete growth strategy, from acquisition to conversion.
01. Growth Strategy
Defined the acquisition strategy, target audience, positioning, and overall campaign direction.
02. Lead Generation
Built and managed campaigns focused on generating qualified prospects for a ₹2 lakh high-ticket program.
03. Creative Strategy
Developed ad creatives and messaging designed to attract the right audience and communicate the program’s value.
04. Sales Strategy
Worked alongside the team to structure the sales approach, helping turn generated leads into actual admissions.
The Execution
From Campaigns to Conversions
We handled the key components of the launch:
Audience & Targeting Identifying and reaching potential Data Science students.
Ad Creatives Creating performance-focused creatives and messaging.
Lead Generation Running and optimizing campaigns to generate qualified enquiries.
Sales Strategy Building the approach for converting leads into ₹2 lakh admissions.
Campaign Optimization Continuously refining campaigns based on lead quality and conversion performance.
The Result
From a new venture with no established acquisition engine to a ₹2.2 Cr+ first batch.
